Liveangel: So do I, but why on earth does that have a label? 

 Asking her made no sense - apparently I'm a nerd and I don't know anything about pop culture. Hur. 
That's because two different sentiments are being expressed here: "Fruity" covers things that are in the manner of a homosexual. A quality judgement is not applied. "Gay" as applied to a negative assessment of worth derives from the same derivation as "sucks" and "blows". Also, Jelenedra is the new gay.
Oh. Okay. 

 But then we call girl-stuff fruity, too. We use it to imply negativity, like an in-language thing. But I do understand your point.